In-Store Pricing Insights

The point of purchase (POP) is where the consumer meets a product. This is where a shopper finally gets to interact with the actual item that can fulfill their need. At the point of purchase, consumers make a purchase decision based on packaging, pricing, impression, and more. Regardless of where it is within the store,…

In our last post, we mentioned that between the awareness of a need and the point of sale during a typical CPG customer’s journey, the point of purchase plays the largest role in a consumer’s decision-making process. However, at first glance the point of purchase (POP) and the point of sale (POS) may appear very…

In our last post, we walked through the typical CPG customer journey: Awareness, Consideration, Purchase, Experience and Advocacy. Understanding this journey helps manufacturers know how they can influence their consumers to increase sales. Now, it’s time to help you customize and curate the experience you want your own customers to have throughout their journey. Let’s…

Currently, in-store purchasing decisions made at grocery stores are at an all-time high. This can lead some brands to assume that, for consumers, the purchasing process has been condensed to merely see-it, want-it, buy-it. Unfortunately, that couldn’t be further from the truth. The reality is, a shopper’s customer journey can start long before they reach…

On an average day, 32 million Americans head to the grocery store to pick up necessities. Each shopper will visit the store an average of 1.5 times a week, racking up over 40 minutes each trip. In total, American shoppers spend 53 hours per year in the grocery store. As a brand, it’s important that…

The right product placement can make or break any product, and this is true for any retail industry – particularly the fast-moving consumer packaged goods (CPG) industry. Product placement can influence the shopping and buying behaviors of consumers. In fact, the location of a product and what is located next to it can be the…

Did you know that the average Thanksgiving basket price across the country rose 5.08% versus one year ago? If we were to then ask you which region drove this growth, would you know? What about your product? Would you know the actual price increase of your own product during Thanksgiving? No, not the Suggested Retail Price (SRP), the actual price at shelf: what your…

We’re growing — and fast! Today, Basket announced that it hired a new head of our shopper community as well as leads in finance, sales, and engineering. That means our start-up has doubled in size in just two months, and is racing to expand its grocery platform, making it even easier and faster to compare…